I love to design, to collaborate and to learn so I am lucky enough to be doing my dream job. If you are reading this it is probably because you are also entrepreneurial and running your own business - so we are already on the same journey. Here's how mine started....
I went straight from A-levels to art school in Camarthan for my Foundation, then directly to London to study BA Illustration. I decided half way though the course I needed more practical skills so specialised in animation, and made my first animated film, using a rostrum camera and hand drawn cells. I graduated with 1st Class Honours.
From there I took my first job as an art-worker and studio manager at Bermuda Shorts Animation Studios in Soho. I worked with some incredible animation directors, and produced work for U2, as well as adverts for HSBC and Natwest. I worked as studio man-friday rigging the camera room as well as presenting the showreel to Advertising Execs. During this time I also taught myself how to use After Effects, as I could see there was a groundswell in digital technology.
I then took a side step and worked as a strategy assistant at The Partners, a large branding agency, where I picked up branding skills and theory that I now use everyday.
But the design bug was still there so I moved on to work at events agency Imagination, and stayed there for 5 years, eventually becoming a senior multi-media designer. I taught myself to code, added interaction design to my CV, creating immersive brand experiences for events, museums and exhibitions. I would direct large scale interactive projects for clients like Ford, Samsung, and Diageo, and won an award for my interactive store fronts and interiors for O2 flagship stores.
I left during my maternity leave and took a position as Art Director at cutting edge agency Moving Brands as I was becoming more intrigued with the strategy behind the brands. We specialised in 'mnemonic' logos - ie brands that changed shape depending on the application, as well as sonic branding!
Living in London with a small baby became too hectic and so in 2007, we moved to the countryside. I set up as a freelancer and started working with local start-ups and small businesses developing their brands. It is this role that I can now bring all my skills together to produce these perfectly tailored brand identities that I am so proud of.
I love being a freelancer but occasionally will moonlight for agencies to get a taste of London! So you will also find me back in the guise of animation director producing large scale work for artists like Ed Sheeran, Robbie Williams and recently Queen.
I now have a regular roster of clients but am always looking to work with new and enthusiastic businesses who share my passion for design and branding.