I’ve spent my career creating work that lives across space, screen and culture, and I have been lucky to work for, with and direct some incredible talent over this time. 

My background moves between branding, experiential, animation, immersive media and live entertainment, so I’ve always been drawn to ideas that don’t sit neatly in one lane - I’m interested in the overlap, where strategy translates into atmosphere, where storytelling becomes design, and where brands create spaces for genuine human engagement. 

Experiential marketing is therefore the most exciting space for creatives like me to work within, less rules, more meaning.