LYNK & CO 02 | Lisa Wrake Portfolio

Lynk & Co 02 Car Launch | Electric Banquet | Milan 2025

The Electric Banquet - A theatrical dining experience designed to introduce a new electric vehicle through sound, story and sensory immersion.

For the global launch of the Lynk & Co 02 in Milan, the ambition was to reintroduce the brand to an influential audience of automotive journalists and lifestyle creators in a way that felt distinctly different from a traditional car reveal.

Lynk & Co is positioned as a challenger in the mobility space, so the launch needed to reflect that mindset. Rather than presenting the vehicle through a conventional showcase, the opportunity was to create a more immersive, narrative-led experience that could communicate the brand’s thinking through atmosphere, interaction and storytelling.

We responded with a theatrical dining experience, designed for a carefully curated group of 200 guests, where every element of the lunch built towards the reveal of the car.

The idea

Guided by the brand platform “Feel Electric”, we developed a multisensory experience that translated the idea of “electric” into something physical, emotional and memorable.

Instead of treating the launch as a single reveal moment, we structured it as a journey, using food, sound, light and performance to gradually introduce the brand and the product.

The intention was to move guests from anticipation to immersion, and finally to understanding, creating a deeper connection to the car by the time it was revealed.

The Experience

Guests entered through an electric laser tunnel, where directional audio responded to movement, layering static and sound as they progressed towards the main space. This created an immediate sense of immersion and set the tone for the experience.

At the centre of the environment sat a glowing cube, which acted as both stage and storytelling device. Throughout the evening, it became a canvas for AI-driven visuals, light choreography and narrative content that teased the car within.

The experience unfolded as a fully choreographed dining performance:

A bespoke soundtrack performed live by musicians and a DJ
A molecular, plant-based banquet, with each course designed to reflect elements of the car and brand philosophy
Interwoven storytelling moments from Lynk & Co’s leadership and design team

At the climax of the meal, the vehicle was revealed on a motion-controlled platform, allowing it to move dynamically through the space, effectively “performing” for seated guests and bringing its features to life in a more fluid and engaging way.

The experience extended beyond the room, with a parallel broadcast layer and real-time content capture designed for social distribution.

As guests exited, the original electric tunnel had transformed into a contrasting green, living environment, shifting the tone from high-energy stimulation to calm, nature-led immersion, and reinforcing the brand’s broader narrative around future mobility.

My role

I led the creative response from pitch through to delivery, helping secure the project against significant competition and shaping the overall experience concept.
This involved developing the narrative structure of the event, directing how multiple disciplines, including performance, scenography, content, sound, food and technology, came together into a coherent experience, and maintaining creative consistency as the project moved into production.
A key part of the role was ensuring that every element, from the first moment of arrival to the final exit, contributed to a single, unified story rather than feeling like a series of disconnected activations.

Outcome

The Electric Banquet positioned Lynk & Co as a confident, culturally aware challenger brand, delivering a launch that felt distinct within the automotive category and highly engaging for an influential audience.

100% attendance from invited media and influencers
500+ articles across tier-one publications
20 million+ social engagements

More importantly, it created a launch moment that people didn’t just document, but experienced, remembered and talked about, helping to re-establish Lynk & Co’s presence on the global stage.

“I got goosebumps. The feel of the event, the music, the food… electric.”

Influencer and guest