We worked with young entrepreneur Bethany Cross to bring to life her concept of a new product aimed at Gen Z’s. Yellabambi is an instagram influencer with 500,000 followers. Known for her amazing hair colours and beauty tips, she wanted to develop a unique product - a freckle spray. We supported in market research, brand strategy and product design, building her a package of assets that would allow her to find further financial investment to take the product to market. We took her personal style as inspiration, building an identity full of bright colours and wild patterns, with too to introduce other young illustrators and designers to collaborate on packaging design.